it is not the strongest of the species that survives. It is the one that best adapts to a changing environment.
Organizations are facing unprecedented change. Digital is disrupting entire business models, and customer expectations are evolving constantly. Data and how well organizations harness and activate data will determine who succeeds.
We are an analytics and performance marketing consultancy that delivers superior growth for smart and ambitious organizations. We leverage data insights to power smarter decisions, deliver more targeted and better communications, enhance customer experiences, and drive ambitious growth.
A seasoned team of strategic consulting and product specialists across data, technology, and media activation.
We specialize in data consulting, business intelligence and performance marketing consulting and services. That's it.
With better data intelligence, our clients continuously outperform their competitors. The world’s leading brands gain competitive advantage through our data-driven approach
Brian is the founder and director of Adaptive & Co. With over 15 years’ experience in analytics and technology, Brian specializes in delivering data strategy and activation programs, and has end-to-end expertise across the data and marketing life cycles. He has extensive experience in uncovering customer insights through companies’ unique data, and can make your data work smarter for you.
Anna has 18 years’ experience working in media agencies, and seven years in finance. She ensures our clients can rely on clear communication regarding their contracts, timely billing, our willingness to adapt to their systems when possible—and a positive attitude! She finds it exciting to be part of a business that's maturing and growing every day, always reaching for the next goal and seeking to improve our internal systems. Her favorite part of working here? The interactions she has with our great teams and our clients.
Jade has over nine years of experience leveraging data to create actionable strategies that drive growth for her clients’ businesses. She specializes in advanced data analysis and activation, ensuring measurable results that align with client goals. At Adaptive & Co, she oversees the operations teams, working with skilled and motivated professionals to achieve shared objectives. Jade values the dynamic nature of the industry and stays committed to continuous learning and adapting to new challenges and opportunities.
Rafeeqah brings 17 years of experience to her position. She handles measurement and solution design, which she believes is critical for clients to establish a durable data foundation, gain trust in their data, and remain compliant with privacy regulations. She ensures clients have a governance structure and trusted, consented data in place to extract value from measurement, reporting, and data activation. She enjoys the challenge of an ever-changing industry where she’s exposed to multiple different businesses and clients from across the globe, all with unique technological challenges. This ensures that she’s always learning and innovating solutions that she offers.
With over 12 years of experience in digital marketing, Camila specializes in data-driven strategies using tools like Google Analytics, Google Tag Manager, Looker Studio, and BigQuery. Fully certified in Google Analytics 4, Google Tag Manager, and Privacy for Agencies and Google Partners, she brings deep expertise in measurement and analytics. As a Senior Consultant, Camila works closely with clients to design and implement tailored data strategies that enhance business and marketing performance. Her focus is on delivering actionable insights and solutions that drive measurable results.
Lara brings 10 years of experience to her position. She supports clients in identifying growth opportunities, helps them optimize their performance by identifying areas of improvement, and assists in identifying and solving complex problems. She also empowers clients to make smarter decisions and drives strategic growth.
She loves that her job is always stimulating and she’s constantly challenged. She’s fulfilled by seeing the impact that data can have on businesses, knowing that her work directly contributes to our clients’ success and growth.
Snigdha positively impacts our clients by delivering high-quality results and deliverables with meticulous attention to detail, ensuring needs are met efficiently and effectively. She focuses on clear communication and continuous improvement to enhance clients’ overall experience and satisfaction. What she loves most about working at Adaptive & Co is that the work is dynamic and interesting. She feels like she always has something new to contribute, learn, and improve upon, and the evolving marketing landscape means there’s plenty of room for growth and upskilling.
Kayla brings two years of experience and a degree in Information Systems to her role as a Junior Solutions Architect. Certified in Google Analytics, Google Tag Manager, Looker Studio, and Privacy for Agencies and Google Partners, she combines technical expertise with a passion for data-driven solutions. Kayla collaborates with clients to define and implement measurement and data strategies, helping them optimize business and marketing performance. Her analytical mindset, eye for detail, and commitment to continuous learning make her a valuable asset in delivering impactful results.
With over five years of experience in digital marketing, Jhanavi specializes in leveraging tools like Google Analytics, Google Tag Manager, and Looker Studio to deliver data-driven solutions. Fully certified in Google Analytics 4, she brings expertise in crafting measurement strategies that drive business growth and optimize performance. As a Solutions Architect, Jhanavi combines technical knowledge with strategic insight to help clients achieve their goals.
Jan has two years of experience in project management, and works hard to provide clear and open communication and expectations between clients and our teams. He’s continually on a drive to grow and become better at his job (and life in general), and enjoys planning, building, and implementing plans and processes to be more effective. He enjoys seeing clients realize the value they can get from their analytics environment when it’s set up and working correctly.
Esti has over 11 years of experience in developing comprehensive paid media strategies, tailored to specific business objectives. She leverages platforms like Google Ads, Bing Ads, and social media advertising to achieve measurable outcomes for our clients.She thrives in dynamic environments with data-driven decision-making and continuous optimization.
Nikita comes with seven years’ experience in digital marketing. Her role is essential for effectively managing digital accounts, ensuring client satisfaction, and driving successful digital marketing campaigns.
She loves to look at and understand the bigger picture for clients and the collaboration involved in succeeding in digital marketing. She also thrives on taking all the incremental steps needed to achieve growth and digital maturity for our clients.
With over eight years of experience in digital marketing, Faranaaz specializes in performance marketing for e-commerce and lead generation clients within an agency setting. She brings in-depth expertise across platforms like Google Ads, Microsoft Ads, Meta, TikTok, and LinkedIn, as well as proficiency in Google Analytics. Fully certified in Google Search Ads 360, Google Ads Search, and Google Ads Shopping, Faranaaz excels at managing paid media campaigns through data-driven strategies and actionable insights. Her role focuses on crafting well-planned digital marketing tactics that deliver measurable results and drive client success.
Oleksii has five years’ experience specializing in SEO. He helps clients by increasing their organic traffic, and discovering and fixing errors before they become problems. His technical know-how and marketing awareness help our clients build SEO strategies that increase their revenue. He’s motivated by having responsibility in his job and working with seasoned professionals. He’s skilled at multitasking, learning things quickly, and helping out our teams wherever he can.
Chandrakant brings nine years of experience to our clients. His work positively impacts them through data tracking and analytics process optimization. He leverages Google Tag Manager and Google Analytics to ensure accurate and efficient data collection, providing valuable insights for data-driven decision-making. The most rewarding part of his work is seeing the tangible impact of data-driven decisions on our clients' success. For him, it’s fulfilling to empower businesses with accurate and actionable insights, enabling them to optimize their strategies and achieve their goals.
Sandeep is a self-motivated professional with over nine years of experience spanning analytics, software engineering, and web/app development. As a Senior Analytics Engineer, he excels in managing multiple analytics projects for clients across diverse time zones and driving impactful business decisions through data-driven insights. With hands-on expertise in analytics platforms like Adobe Analytics, Google Analytics, Google Tag Manager, Firebase, Tealium, and Segment, Sandeep is able to tackle cross-team and complex projects. Passionate about delivering value, Sandeep thrives on solving complex challenges and driving organizational success.
Charu has seven years of experience and has worked with clients in e-commerce, media and entertainment, telecoms, and more. She provides documentation such as solution design references, measurement plans, technical specifications, and testing documents, so that clients can complete their implementation processes smoothly. Charu’s favorite part of working at Adaptive & Co is learning new skills, which she finds fulfilling and exciting, and she loves the opportunity to constantly grow.
Kunal has four years of experience, helping clients optimize their overall digital setup to understand user behavior/journeys better. This enables them to take the best possible marketing decisions to drive greater revenue. He loves the investigative work involved with finding discrepancies and flaws in analytics setups. He believes the best part of digital analytics is that it's a combination of analytics, development, and marketing; he enjoys working on a variety of tasks every day to discover different aspects of technology.
Mahewash is a data science and machine learning expert at Adaptive. She has a Master’s degree in Data Analytics. She works with her team to design, develop, and operationalize advanced analytics to predict and activate data, from propensity to predictive and marketing mix modeling.
Ajay has over eight years of experience. His work enables clients to make data-driven decisions, as he provides actionable insights and optimizes their business processes. He loves the constant challenge of his work and the opportunity to turn raw data into meaningful insights that drive real-world decisions.
Jordan is a skilled data professional with expertise in Google Analytics, Google Tag Manager, BigQuery, Google Cloud Platform, JavaScript, Python, and SQL. Holding a degree in Computer Science and Mathematics, he is passionate about crafting innovative, cutting-edge solutions that deliver real value to clients. In his role, Jordan brings data to life through in-depth analysis and actionable insights, while developing automated and unique tools to streamline processes. His technical proficiency and creative problem-solving make him a key contributor to driving data-driven success.
